Comments on: Well it bloody well happened at Tourism Australia, didn’t it? http://thefullblog.com/2008/10/28/well-it-bloody-well-happened-at-tourism-australia-didnt-it/ Phil Darby of The Full Efffect Company sounds off about marketing "stuff" Sun, 28 Feb 2010 14:24:40 +0000 http://wordpress.com/ hourly 1 By: waltzingaustralia http://thefullblog.com/2008/10/28/well-it-bloody-well-happened-at-tourism-australia-didnt-it/#comment-200 waltzingaustralia Wed, 29 Oct 2008 07:41:01 +0000 http://thefullblog.wordpress.com/?p=324#comment-200 Wow. As one of the handful of Americans that not only knows where Australia is, but has had a long-time love affair with the country, I can honestly say that the ad above certainly didn't suggest anything to me that would lure anyone to Australia. And that's not even considering the fact that most Americans don't get the kind of time off that would be needed to even get to areas as remote as those shown (well, except with a private jet -- which kind of fits with your comments). I do hope tourism isn't hurt by it, but I don't really imagine it will be helped by it. (Of course, there is the other consideration that most women who have worked hard enough to get to be VPs don't want to be just "Kate" again.) Sigh. I don't think it will necessarily hurt Australia, but I don't see it doing much to help. Wow. As one of the handful of Americans that not only knows where Australia is, but has had a long-time love affair with the country, I can honestly say that the ad above certainly didn’t suggest anything to me that would lure anyone to Australia. And that’s not even considering the fact that most Americans don’t get the kind of time off that would be needed to even get to areas as remote as those shown (well, except with a private jet — which kind of fits with your comments). I do hope tourism isn’t hurt by it, but I don’t really imagine it will be helped by it. (Of course, there is the other consideration that most women who have worked hard enough to get to be VPs don’t want to be just “Kate” again.) Sigh. I don’t think it will necessarily hurt Australia, but I don’t see it doing much to help.

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