Twenty years ago after a long involvement in the world of advertising that took me around the world and to the board of the world’s biggest advertising group, I struck out in a new direction and began my work creating a new approach to marketing that I now call Full Effect Marketing, and a means of delivering it - The Full Effect Company. This was my passport for a new journey that took me around the world a few more times and into some of the most interesting and sacred business temples.
Hopefully, over that time the seminars and workshops that I have run have helped a few people acquire a new perspective on this thing we call marketing. I know that most of the strategies that I have created have driven businesses into new areas and to new heights, so I feel I’ve made a worthwhile contribution along the way, but when it comes to the crunch, business and marketing are about doing things that nobody has done before and exploring places where no one has been, so, such is the stuff of innovation, it hasn’t always worked out as intended.
Full Effect Marketing has continued to evolve, generally keeping a step ahead of the game and today represents a fully-integrated, end-to-end business and marketing strategy programme that places the brand at the centre of the organisation and puts marketing firmly in the driving seat. Most importantly, its a philosophy that any business can adopt, that has no joins but enjoys full, measurable accountability and increases ROI. Yes, I know you have heard it all before, but when you get to see the real thing, somehow you know instinctively that its right.
My clients range from modest domestic concerns to some of the world’s biggest corporations among them the global maketing services groups with whom I have a special afinity and who I continue to badger into fulfilling their role as leaders and adventurers in the world of business.
I champion brands, develop brand communities and introduce the understanding, structures and tools to the organisations that want to participate in strong brands – I say “participate” because these days brands belong to consumers, not the organisations who designed the logo, but that’s where the Full Effect Marketing story starts and if you want to know the rest you’ll have to get in touch with me directly.